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Saturday, August 20, 2011

Writing Case Studies That Connect

As a copywriter, I've seen a lot of case studies that are a little less than, well, inspiring.Studies that are really not case studies at all, but rather a collection of photos with maybe a word or two of background and a few technical specs thrown in for good measure.If you're guilty of this, then you're certainly not alone.But there is a better way.In fact, crafting a truly effective case study really isn't that difficult. You just need to keep a few things in

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