What do realtors say matters most? Location, location, location. This principle is as true in writing as it is in realty. The word order and placement determines not only whether you communicate clearly but also whether you present yourself credibly.
This is especially true when using two-part expressions, such as either. . .or, not only. . .but also, and both. . .and. (The technical term for these two-part expressions is correlative pair.) If you put the words in the