The brief: to create short-headline led copy to create a buzz around the launch, and to write exciting in-app copy to add to the app’s retro appeal.
The work: Working closely with Image Mechanics, a Sydney based app developer, I wrote copy for the launch of Nizo, a Super 8 App for iPhone bringing the magic of DIY filmmaking to a new generation. Briefed to generate a buzz by writing short, slightly mysterious copy that gave away information about Nizo piece by piece, I produced
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