In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and more professional than B2C. (I do not recommend working for small business in either B2B or B2C.)
In my experience, B2B companies tend be more “corporate” and less entrepreneurial in their thinking and procedures than B2C companies. For instance, B2B clients are more likely to use creative
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