If you'd like to generate an income online, you're going to have to have a website. If you desire that site to generate income, it needs to be written extremely well. Unless you're good at copywriting already it's best to hire someone who is experienced to compose the text on your website. A skilled copywriter can help you generate far more money than you could ever hope to see if you attempted to do the writing by yourself. Evidently, not all copywriters are the same.