It doesn't matter if you're a copywriter, marketing executive or entrepreneur, there will always be an opportunity where you have to use visuals to market your business and product.
It sounds fairly simple to tie words to pictures; just take a relevant image and slap it above the headline right?
Here's where the problem lies - most marketers make the common mistake of repeating in words what they've already shown in the visuals. How many times have you seen ads that
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