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Tuesday, November 29, 2011

4 symptoms of bad business writing

The business world is dogged by terrible writing. Its brochures and websites filled with long vacuous sentences that fail to communicate, inspire or keep readers engaged.
The problem is that the business world has grown up with writing that's focused on the company rather than the reader. They've been brainwashed into thinking that using impressive sounding words and phrases is the way business writing should sound. But when people aren't interested in, or understand, what you have to

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