There are, as you may have heard, 13 human motivators, or "hot buttons" that inevitably drive sales.
Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and you'll easily deliver your customers to the precipice – the point at which he or she is presented with an all-important and consequential decision:
To buy … or not to buy.
Yet, use more than one, or at the most two hot button motivators in a single marketing
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