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Sunday, October 30, 2011

How to Write "Hot Button" Sales Copy in the Coming Recession of 2012

There are, as you may have heard, 13 human motivators, or "hot buttons" that inevitably drive sales.

Employ any one, or two of them, in your marketing campaigns, with a deft and artistic touch, and you'll easily deliver your customers to the precipice – the point at which he or she is presented with an all-important and consequential decision:

To buy … or not to buy.

Yet, use more than one, or at the most two hot button motivators in a single marketing

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