freelance copywriter, copywriting tips, white papers, rainmaking tips
It happens to every freelance copywriter now and then. You get an assignment to write copy about a product or a service that just leaves your brain dry.
Nothing about the product excites you or leaps out at you as a strong selling point. Nothing hits you as unique and nothing shows you an open door to write anything interesting about it.
Well there is a way to get your brain started and get the ideas flowing through your